Favorites are sections that you add to your Homepage. By holding the tiles that are of interest to you in favorite sections, you can easily access frequently used information and also receive email digests that provide a daily summary of all updates to your favorite tiles.
There are two types of Favorites Folders in Metric Insights:
Personal Favorites: When you first access the system, you will typically have your own empty personal favorites folder (usually called "My Favorites") that you can populate with tiles. You are able to create any number of new Favorites folder as long as each is given a unique name.
NOTE: If you add hidden (non-visible) elements to your Favorites Folders, you will only see these in Favorites folder sections and not in their corresponding category on Homepage. This can occur when reports or metrics are provided in Drill-downs but not set to display on Homepage.
A default personal favorites folder is created for you by the system and is usually entitled "My Favorites"
Other reasons to set up Favorites folders
One of the best reasons to set up Favorites folder is so that you can generate email digests or Bursts containing only those tiles you are interested in. These Notifications can be sent daily for all of your favorites tiles when they change or you can set a different time interval to receive the digests. See What are Favorite Digests or Setup bursting from the Favorites Editor or Create New Burst