Understanding Events
For object Security, see Event Calendar Security
Events communicate insights as to what might have caused results for a specific data point(s) to be unusually high or low. For instance, a bad snow storm on a Saturday might cause greatly reduced in-store sales for that day, but may also result in an increased volume of phone orders.
Events are organized into Event Calendars that are associated with one or more Metrics. Events may be added to an Event Calendar in advance for scheduled items such as system maintenance or sales promotions. Alternatively, Events may be entered after the fact for occurrences, such as storms or system outages. The Events feature is structured into three parts:
- Event Calendars: Provide the framework and rules that govern the application and display format of Events to Elements. See Define an Event Calendar for more information
- Events: One or more individual occurrences associated with the specific Event Calendar. Events will display on Viewers of those Metrics for which the Event is determined to be "Impacting", for example: If the value(s) for a date or range of dates are "Statistically Significant"; (outside of the Standard Deviation settings), the Event is considered to have impacted the result
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Display of Events on Metric Charts: Events are not automatically removed from a Chart until the Chart is refreshed as a result of one of the following:
- A Data Collection process being executed
- Clicking [Update Live Chart] to re-generate the chart
This example uses an Event Calendar of 'Marketing' that is created to determine if these planned Events have any significant impact on Website Visitor Activity.
1. Open an Event Calendar
Access Admin > Referent Objects > Event Calendars and select an item from the list or create a new one. For more details about how to create Event Calendars see Create an Event Calendar article.
Data about Events can be collected automatically or manually in the Events tab.
For more information on collecting Events see:
1.1. Find Impacting Events
- Select an Event from the list and click Impact to see the Impacted Metric Values (if any):
- Event Impact: is automatically calculated by the allowed standard deviation in the Statistical View. Standard Deviation is assigned in the Metric Viewer > Charting tab > Set Statistical view field. When the data point falls outside the statistically acceptable threshold, system interprets it as an Alert. If such Alert date coincides with the date in the Event Calendar, this Event becomes impacted and current date and the following date are added to the Potentially Impacted Metric Values list.
- Click the Metric Name to review the Element Chart
